Data Analytics in Advertising: Measuring & Optimizing Ad Performance

Mar 04

7:00 PM EST

Online via Zoom

Join us to learn all about measuring and optimizing ad performance through the power of data. Our expert speaker will delve into the latest trends, tools, and techniques used in the industry. Whether you're a seasoned marketer or just starting out, this event will provide valuable insights to help you maximize the impact of your advertising campaigns.

• Why evaluating advertisement effectiveness is important for data analysts
• How to measure ad effectiveness with experiments
• Optimizing with A/B Testing(hands on walkthrough)

Sarwat Zabeen is a Data Scientist and researcher with a strong focus on AI safety, specializing in Reinforcement Learning from Human Feedback (RLHF). Currently pursuing a PhD in Data Science at Harrisburg University of Science and Technology, Sarwat’s research addresses the critical gap in ensuring that RLHF can be implemented safely without compromising the helpfulness of AI models. With a background in machine learning, data analysis, and model optimization, Sarwat is dedicated to advancing the field of AI by developing innovative approaches that balance safety and functionality in AI systems. Passionate about fostering collaboration and driving impactful research, Sarwat is committed to bridging theoretical and practical aspects of AI development.