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Touro's Master of Arts in Web and Multimedia Design (WMM) Program concentrates on a user-centered design approach, teaching future UX/UI designers, product designers, and creative professionals how to leverage research techniques and design thinking to create meaningful experiences. The classes are mostly hands-on, and students learn how to create digital products by using design, video & audio, animation, prototypes, and everything that supports a professional designer in the industry.
Check out the GST video below made by our WMM student, Eunice, and visit her Spotlight article HERE to see the great job she got as a UX designer right after graduation.
Our new WMM Department Chair, Dominika Juraszek, has shared her excitement at joining the GST team in this letter of introduction. Welcome Professor Juraszek!
The focus is portfolio development using the latest software and industry tools.
Our pro faculty not only teach in top universities, but also work full-time in the design field allowing them to bring the latest trends to our graduate program.
To be more specific, our program focuses on:
- Digital Products
- Interface Design
- Interactive Design
- User Experience Design
- Graphic Design
- Motion Graphics
- 3D Modeling and Animation
- 2D Animation
M.A. in Web and Multimedia Design Program Requirements
M.A. in Web and Multimedia Design Required Courses
Design Thinking and Methodology
- In this introductory course in human-centered design thinking, students will learn new innovative approaches to truly understand users and enhance new products, services, systems, processes, and experiences. Through hands-on projects, students will learn media design fundamentals through ideation, research, and prototyping techniques, always putting the user as the center of the experience. At the end of the course, students will be able to create and present a final project that reflects these best practices and meaningful insights from research and problem solving.
UX/UI Design Principles
- This hands-on course explores the relationship between interactive media and human perception, stressing the importance of aesthetics and accessibility in a design system. As such, it is both an investigation of visual and conceptual design issues in software interfaces, and a context for technical research and critical evaluation. Using style guides, students create interactive projects that explore web, smart phone, tablet, and kiosk navigation, information architecture, user accessibility, metaphor, and user interaction. Students are assessed on the basis of class participation and on the merits of their effectively designed portfolio projects. The course also helps students evaluate career options in the ﬁeld.
Responsive Web Development for UX/UI Designers
Interactive Design for the Web
- This hands-on web prototyping course focuses on the behavior of web components. Students learn how to build a fully responsive website and demo it by using high end prototyping tools such as InVision. Using the latest concepts of interactive design, students either construct a website from scratch or select a website in need of a redesign and create a full prototype website for their final project.
Interactive Design for Mobile
- In this mobile prototyping course, students are first introduced to mobile interactive concepts for both the iOS and Android platforms and learn how to create basic to high-end prototypes for a mobile app. Students either design a mobile app from scratch or select a mobile app in need of a redesign and present their prototype as a final project for a class critique.
Thesis Project (capstone)
- In this essential and cumulative course, students research, plan, and develop an original, substantial media product that showcases their specific skills in web, app and/or multimedia design.
Developed independently of all other coursework, the outcome of this class is a professional-level project of functional and presentation-worthy work that is viewed live in a school-wide showcase presentation at the end of the semester. This prepares students to showcase their thesis projects by learning to use the same presentation skills needed for successful job interviews. The thesis project can become a major anchor in the student’s graduating portfolio.
M.A. in Web and Multimedia Design Elective Courses
Intro to Web Development for UX & UI Designers
Entertainment and Instructional Design
- This course focuses on advanced techniques used to deliver educational material to people of all ages, abilities, and special needs in an entertaining manner. Students use a combination of images, text, animations, audio and video on the web, and other digital delivery systems to successfully communicate educational messages and help users retain the information. Current Industry applications are employed to produce an educational multimedia game or story presentation in which students are encouraged to explore and develop their personal design style with accessibility in mind. All student designs are analyzed and critiqued in class.
Web Programming I*
- This course introduces students to the fundamentals of programming, including the standard concepts of events, variables, control structures, and functions, in the context of web content development.
Practical skills such as debugging methodology and variable usage are applied in designing dynamic web pages. Students are expected to apply programming skills in imaginative ways to produce functional interactive experiences.
Web Programming I Lab*
- The goal of this lab is to build a website using all of the core concepts learned in WMMN 605. Students apply their skills to hands-on programming projects in a fully interactive setting where they are able to seek assistance from each other, as well as from an experienced staff member.
Web Programming II*
- This course builds on the introductory concepts covered in WMMN 605 progressing to more advanced computer concepts and interactive programming. Students learn to develop web applications that use three-tier architecture, session management, object-oriented techniques, and advanced database interactions.
Database Concepts and Design*
- This course covers the database concepts that are the foundation and building blocks of sound database design and management. It explains why good database design is critical to the accurate and efficient storage and retrieval of data. The course will explore database design techniques such as database models, database modeling/design tools. The course identifies the functions provided by a database management system to help ensure the integrity of data. It teaches students how to design a database that maximizes data integrity using normalization techniques. It also covers the use of SQL to create and populate tables and retrieve and update data.
Advanced Topics in Web and Applications Technology
- This course covers advanced topics related to app and web development, including programming technologies in advanced interactive design work. The course enables students to competently realize their advanced design concepts and fine tune their programming and database skills through real-world projects.
Advertising in the Digital Age
- Appreciating marketing and the rich history of advertising, this course explores the latest commercial trends that impact this field on the Internet and the array of current means through which people connect. Students develop concepts, a marketing plan, and appropriate research methods to understand and present the effectiveness and reach of today's digital advertising. Students also learn about the various media used in digital advertising, as well as the ethical issues in marketing that arise from the history of PR and Advertising.
- This course explores the world of coordinated identity branding within a digital context and introduces the many applications required to reach all levels of stakeholders in the corporate audience. After analyzing relevant cases, students design original identity systems that are visual expressions of corporate culture and goals and designed to be effective in any format. Students learn how to create print and online graphic standards guides that demonstrate how corporate brand identity communicates an organization's strategy in a universal way to reach large audiences.
The Business of Web and Multimedia Design
- In this course, students take the first steps towards establishing their own web and multimedia design businesses by defining their career goals, and developing business and marketing plans. They also analyze successful projects, research target clients, and learn to articulate their own interests, personal style, design, and technical skills.
Mobile Application Development I
- This course focuses on the application development process for iOS platforms. Students apply the iterative design process while building a product that has been developed from the wire-frame stage through a rough minimally functional stage, and finally through user-testing in the deployment stage. Students are exposed to the Xcode Integrated Development Environment and Apple’s Swift programming language.
Mobile Application Development II
- In this course, students build upon their existing App Development knowledge to craft applications for phones and tablets that are informed by contemporary production practices and design principles. Students will have a chance to work in groups to design, develop, and test a mobile application in the Android platform. The class will also discuss how to best market a mobile application.
Advanced Mobile App Development
- This course covers advanced features and functionality of both iOS and Android Mobile App development, while also focusing on application interfaces for web access and multimedia capabilities. Students analyze how mobile front-end applications utilize and access functionality hosted in a cloud computing environment. Students learn how social networking software like Facebook and Twitter, In-App purchases, and ads can be used to promote and extend mobile applications.
Prerequisites: WMMN 635, WMMN 636
Principles of 2D Animation
- This course explores the modern techniques and applications of 2D animation, both technological and artistic. The class begins with simple analysis and re-production of observable phenomena from the standpoint of Newtonian physics and will progress to developing full character-based animations, with an eye toward producing realistic/believable motion and performances. Because of the focus on drawn animation, the course reviews the historical development of frame by frame animation techniques from the zoetrope, to simple flipbook creation, to full cell (celluloid) animation. Students work with the most current industry animation software.
3D Animation and Modeling I
- In this course, students learn 3D modeling, lighting, animation, and texturing tools to create 3D environments, props, and models using Autodesk Maya. The curriculum includes tools for Poly modeling, UV mapping, painting custom textures, introduction to NURBS, 3D lighting and camera effects, displacement maps, bump maps, and texture projections. Students also learn the basic principles of 3D object animation. Upon completion of the course, students create an original 3D environment with textures, props, lights, and basic animation that they can showcase in their final portfolio.
3D Animation and Modeling II
- This intensive course teaches students the fundamentals of 3D character development, modeling, rigging, and character animation. Students learn how to create a character model, apply basic textures, rig, animate, and render a 3D character in Autodesk Maya, including applying deformers, creating skeletons with controls, painting skin weights, forward and inverse kinematics, using the animation timeline, creating UV layouts, and setting up cameras and lights in a 3D environment. As a final project, students create a basic character that is textured, rigged, and ready to be animated.
Type in Motion
- This course explores the use of dynamic typography, FX, and motion graphics. Building on the rich history of title design, students use typography as a tool for telling a text-based story through animated words, supplemented by graphics, animations, still images and/or video.
Digital Photography for Designers
- As a practical introduction to the craft of digital photography, this course focuses on how photography can support and enhance the communicative power of web and interactive designs. Significant historical styles and contemporary photographs are critically examined to stimulate the student's creativity, using both traditional and experimental applications of photographic processes. Students explore the use of the still camera, photographic technologies, and image processing to become more technically savvy, increasingly sensitive to really “seeing” the world around them, and more adept at applying classic design principles to visual imaging. Students are required to provide their own cameras and basic materials.
Video and Audio Production Studio
- In this course, students learn the aesthetics and technical aspects of creating quality visuals and sound designs to effectively communicate messages in a variety of digital distribution platforms. Hands-on projects help students develop concepts, shoot video, capture audio effectively, and edit all of these elements using current industry software. Students also learn to manage post-production workflows and distribution.
Professional Internship Experience
- The student will work in a professional environment, for a minimum of 480 hours over a period of at least two semesters. Students may secure an internship independently or may work with the GST Department of Career Services. Weekly logs and examples of work are required for the successful completion of the internship, and are reviewed by the Faculty Internship Coordinator, upon completion of the internship. The purpose of the internship is to provide students with practical, hands-on experience in their chosen field of expertise to complement their coursework. The Internship MUST be approved in advance by the Program Chair.
Pre- or Corequisite: Permission of the Program Chair
M.A. in Web and Multimedia Design Preparatory Courses
Students with insufficient background in computer science or graphic design will be required to complete some or all of these courses:
Introduction to Multimedia Technology
- This course introduces students to the basic topics and terminology, as well as the tools and applications, in the web and multimedia field. Students learn the basic elements and principles of design using the latest industry software such as the Adobe Creative Cloud. Students create images, edit images, and create professional design layouts in hands-on projects that employ most of the key functions and tools available in current design industry applications.
Foundations and History of Design
- This course explores the principles and elements of visual design, including the basic vocabulary of visual forms, the various materials used in the field, related technical and computer skills, and important creative problem solving strategies. A variety of creative projects are designed to challenge students to demonstrate their visual creative skills, their grasp of visual literacy, and their growing technical competence. Students submit their work to class critiques that assess their cumulative understanding of the concepts and skills taught.
Foundations of Web Design
- This course presents students with the information and skills needed to use HTML and CSS to build responsive websites. The course includes presentations, demonstrations, exercises, assignments, quizzes, and two major projects (one personal and one completed with the class team). Students develop sitemaps, wireframes, and style guides to help them conceptualize an effective web design strategy. They also learn how to create effective email advertising. Students complete the course with the necessary skills and knowledge to jumpstart their career in web design and development.
The Foundation and History of Design II
- This course builds on the History of Design I curriculum and provides a deeper exploration into the rich and complex global history of design. Complex interrelationships between styles, culture, technology and materials will inform student projects.
Pre- or Corequisite: Permission of the Program Chair
Not ready for a Master's Degree?
If you're an undergraduate student or a recent high school graduate, consider our Integrated Technology Merit Fast Track program. It will enable you to earn a bachelor's and a master's degree in less time for less money, allowing you to take up to nine credits worth of graduate level courses in your senior year of your undergraduate design program. The credits earned will count toward both your bachelor's and master's degrees. Applying the same credits to both degree programs shortens the time it will take you to finish school, and it will cut the cost.
Graduating with two degrees will also give you an advantage as you embark on your career path. Merit Fast track students who maintain the merit track requirements are guaranteed acceptance to the Graduate School of Technology.
You can earn both a Bachelor's and a Master's Degree in the following major:
- Digital Multimedia Design (B.S.) and Web and Multimedia Design (M.A.)
For additional information on the Touro GST's Integrated Technology Merit Fast Track program, please contact email@example.com.
Congratulations to WMM grad Eunice on starting your career as a UX/UI designer! Click HERE to see Eunice’s story.