Master of Arts in Web and Multimedia Design

Study Synchronously Online or On Campus: It's Your Choice STEM-Certified Program

Design your future with us

Touro GST's Master of Arts in Web and Multimedia Design (WMM) Program teaches from a user-centered design approach. We train future UX/UI designers, product designers, and creative professionals to leverage research techniques and design thinking to create meaningful experiences. The classes are mostly hands-on. Students learn how to create digital products using design, video and audio, animation, prototypes, and everything that supports a professional designer in the industry.

The Web and Multimedia Design Program provides a smooth transition for professionals who want to learn more about designing digital products for mobile and web. The curriculum gives students an understanding of creating interactive design apps and websitesusing front-end scripting languages such as HTML, CSS, and JavaScript. You will also focus on portfolio development using the latest software and industry tools

Our expert faculty teach in top universities and work full-time in design fields, allowing them to bring the latest trends to our graduate program.

In this program, you will focus

• Multi-Media Products
• UX/UI Design
• Graphic Design
• 2D and 3D Modeling and Animation

Touro GST's WMM program's classes meet once a week on weekday evenings for the convenience of working professionals, and students may join any class session on campus or online. Professors and students are interacting in real time during the class session, with some students in the classroom and the rest joining online. All students can later re-watch the recording of any class session on their own time to reinforce that evening’s concepts.

MODE OF DELIVERY FOR WMM COURSES:

M.A. in Web and Multimedia Design Program Requirements

M.A. in Web and Multimedia Design Required Courses

WMMN 600

Design Thinking and Methodology

In this introductory course in human-centered design thinking, students will learn new innovative approaches to truly understand users and enhance new products, services, systems, processes, and experiences. Through hands-on projects, students will learn media design fundamentals through ideation, research, and prototyping techniques, always putting the user as the center of the experience. At the end of the course, students will be able to create and present a final project that reflects these best practices and meaningful insights from research and problem solving.
3 Credits

WMMN 601

UX/UI Design Principles

This hands-on course explores the relationship between interactive media and human perception, stressing the importance of aesthetics and accessibility in a design system. As such, it is both an investigation of visual and conceptual design issues in software interfaces, and a context for technical research and critical evaluation. Using style guides, students create interactive projects that explore web, smart phone, tablet, and kiosk navigation, information architecture, user accessibility, metaphor, and user interaction. Students are assessed on the basis of class participation and on the merits of their effectively designed portfolio projects. The course also helps students evaluate career options in the field.
3 Credits

WMMN 603

Responsive Web Development for UX/UI Designers

In this advanced-level web design and development course, students are introduced to the key concepts and tools needed to develop functional and responsive interactive websites. The course explores interface design and user experience, case studies, research and planning, asset creation, optimization, user testing, buying a website domain, and publishing the site to the Internet. Students will learn how to use SASS, a CSS preprocessor, scripting languages such as Hypertext Markup Language (HTML5), Cascading Style Sheets (CSS3), Bootstrap 4 Library, JavaScript and the Lean UX process for product design. At the end of the course, students either design a website from scratch or select a website in need of a redesign for their final project presentation.
3 Credits

WMMN 613

Interactive Design for the Web

This hands-on web prototyping course focuses on the behavior of web components. Students learn how to build a fully responsive website and demo it by using high end prototyping tools such as InVision. Using the latest concepts of interactive design, students either construct a website from scratch or select a website in need of a redesign and create a full prototype website for their final project.
3 Credits

WMMN 614

Interactive Design for Mobile

In this mobile prototyping course, students are first introduced to mobile interactive concepts for both the iOS and Android platforms and learn how to create basic to high-end prototypes for a mobile app. Students either design a mobile app from scratch or select a mobile app in need of a redesign and present their prototype as a final project for a class critique.
3 Credits

WMMN 694

Thesis Project (capstone)

In this essential and cumulative course, students research, plan, and develop an original, substantial media product that showcases their specific skills in web, app and/or multimedia design. Developed independently of all other coursework, the outcome of this class is a professional-level project of functional and presentation-worthy work that is viewed live in a school-wide showcase presentation at the end of the semester. This prepares students to showcase their thesis projects by learning to use the same presentation skills needed for successful job interviews. The thesis project can become a major anchor in the student’s graduating portfolio.
3 Credits

M.A. in Web and Multimedia Design Elective Courses

WMMN 602

Intro to Web Development for UX & UI Designers

This foundation course introduces key concepts, tools, and technologies needed to design, build and troubleshoot web and multimedia projects, including HTML5, CSS, JavaScript, JQuery, and other server-side technologies. The goal is not to make students into full-time programmers, but rather to develop the solid proficiency needed to participate in the web development process and client/server communications. The course also teaches students how to collaborate more effectively with web developers and to continue to learn on their own.
3 Credits

WMMN 604

Entertainment and Instructional Design

This course focuses on advanced techniques used to deliver educational material to people of all ages, abilities, and special needs in an entertaining manner. Students use a combination of images, text, animations, audio and video on the web, and other digital delivery systems to successfully communicate educational messages and help users retain the information. Current Industry applications are employed to produce an educational multimedia game or story presentation in which students are encouraged to explore and develop their personal design style with accessibility in mind. All student designs are analyzed and critiqued in class.
3 Credits

WMMN 607

Database Concepts and Design*

This course covers the database concepts that are the foundation and building blocks of sound database design and management. It explains why good database design is critical to the accurate and efficient storage and retrieval of data. The course will explore database design techniques such as database models, database modeling/design tools. The course identifies the functions provided by a database management system to help ensure the integrity of data. It teaches students how to design a database that maximizes data integrity using normalization techniques. It also covers the use of SQL to create and populate tables and retrieve and update data.
3 Credits

WMMN 612

Visual Design Foundation

This course builds on the Foundations and History of Design curriculum and provides a deeper exploration into the rich and complex global history of design. Complex interrelationships between styles, culture, technology and materials will inform student projects. Pre- or Corequisite: Permission of the Program Chair

WMMN 615

Advanced Topics in Web and Applications Technology

This course covers advanced topics related to app and web development, including programming technologies in advanced interactive design work. The course enables students to competently realize their advanced design concepts and fine tune their programming and database skills through real-world projects.
3 Credits

WMMN 620

Advertising in the Digital Age

Appreciating marketing and the rich history of advertising, this course explores the latest commercial trends that impact this field on the Internet and the array of current means through which people connect. Students develop concepts, a marketing plan, and appropriate research methods to understand and present the effectiveness and reach of today's digital advertising. Students also learn about the various media used in digital advertising, as well as the ethical issues in marketing that arise from the history of PR and Advertising.
3 Credits

WMMN 625

Corporate Design

This course explores the world of coordinated identity branding within a digital context and introduces the many applications required to reach all levels of stakeholders in the corporate audience. After analyzing relevant cases, students design original identity systems that are visual expressions of corporate culture and goals and designed to be effective in any format. Students learn how to create print and online graphic standards guides that demonstrate how corporate brand identity communicates an organization's strategy in a universal way to reach large audiences.
3 Credits

WMMN 630

The Business of Web and Multimedia Design

In this course, students take the first steps towards establishing their own web and multimedia design businesses by defining their career goals, and developing business and marketing plans. They also analyze successful projects, research target clients, and learn to articulate their own interests, personal style, design, and technical skills.
3 Credits

WMMN 635

Mobile Application Development I

This course focuses on the application development process for iOS platforms. Students apply the iterative design process while building a product that has been developed from the wire-frame stage through a rough minimally functional stage, and finally through user-testing in the deployment stage. Students are exposed to the Xcode Integrated Development Environment and Apple’s Swift programming language.
3 Credits

WMMN 636

Mobile Application Development II

In this course, students build upon their existing App Development knowledge to craft applications for phones and tablets that are informed by contemporary production practices and design principles. Students will have a chance to work in groups to design, develop, and test a mobile application in the Android platform. The class will also discuss how to best market a mobile application.
3 Credits

WMMN 637

Advanced Mobile App Development

This course covers advanced features and functionality of both iOS and Android Mobile App development, while also focusing on application interfaces for web access and multimedia capabilities. Students analyze how mobile front-end applications utilize and access functionality hosted in a cloud computing environment. Students learn how social networking software like Facebook and Twitter, In-App purchases, and ads can be used to promote and extend mobile applications.
Prerequisites: WMMN 635, WMMN 636
3 Credits

WMMN 640

Principles of 2D Animation

This course explores the modern techniques and applications of 2D animation, both technological and artistic. The class begins with simple analysis and re-production of observable phenomena from the standpoint of Newtonian physics and will progress to developing full character-based animations, with an eye toward producing realistic/believable motion and performances. Because of the focus on drawn animation, the course reviews the historical development of frame by frame animation techniques from the zoetrope, to simple flipbook creation, to full cell (celluloid) animation. Students work with the most current industry animation software.
3 Credits

WMMN 641

3D Animation and Modeling I

In this course, students learn 3D modeling, lighting, animation, and texturing tools to create 3D environments, props, and models using Autodesk Maya. The curriculum includes tools for Poly modeling, UV mapping, painting custom textures, introduction to NURBS, 3D lighting and camera effects, displacement maps, bump maps, and texture projections. Students also learn the basic principles of 3D object animation. Upon completion of the course, students create an original 3D environment with textures, props, lights, and basic animation that they can showcase in their final portfolio.
3 Credits

WMMN 642

3D Animation and Modeling II

This intensive course teaches students the fundamentals of 3D character development, modeling, rigging, and character animation. Students learn how to create a character model, apply basic textures, rig, animate, and render a 3D character in Autodesk Maya, including applying deformers, creating skeletons with controls, painting skin weights, forward and inverse kinematics, using the animation timeline, creating UV layouts, and setting up cameras and lights in a 3D environment. As a final project, students create a basic character that is textured, rigged, and ready to be animated.
3 Credits

WMMN 650

Type in Motion

This course explores the use of dynamic typography, FX, and motion graphics. Building on the rich history of title design, students use typography as a tool for telling a text-based story through animated words, supplemented by graphics, animations, still images and/or video.
3 Credits

WMMN 660

Digital Photography for Designers

As a practical introduction to the craft of digital photography, this course focuses on how photography can support and enhance the communicative power of web and interactive designs. Significant historical styles and contemporary photographs are critically examined to stimulate the student's creativity, using both traditional and experimental applications of photographic processes. Students explore the use of the still camera, photographic technologies, and image processing to become more technically savvy, increasingly sensitive to really “seeing” the world around them, and more adept at applying classic design principles to visual imaging. Students are required to provide their own cameras and basic materials.
3 Credits

WMMN 670

Video and Audio Production Studio

In this course, students learn the aesthetics and technical aspects of creating quality visuals and sound designs to effectively communicate messages in a variety of digital distribution platforms. Hands-on projects help students develop concepts, shoot video, capture audio effectively, and edit all of these elements using current industry software. Students also learn to manage post-production workflows and distribution.
3 Credits

WMMN 675

Professional Internship Experience

The student will work in a professional environment, for a minimum of 480 hours over a period of at least two semesters. Students may secure an internship independently or may work with the GST Department of Career Services. Weekly logs and examples of work are required for the successful completion of the internship, and are reviewed by the Faculty Internship Coordinator, upon completion of the internship. The purpose of the internship is to provide students with practical, hands-on experience in their chosen field of expertise to complement their coursework. The Internship MUST be approved in advance by the Program Chair.
Pre- or Corequisite: Permission of the Program Chair
3 Credits

M.A. in Web and Multimedia Design Preparatory Courses

Students with insufficient background in computer science or graphic design will be required to complete some or all of these courses:

WMMN 608

Introduction to Multimedia Technology

This course introduces students to the basic topics and terminology, as well as the tools and applications, in the web and multimedia field. Students learn the basic elements and principles of design using the latest industry software such as the Adobe Creative Cloud. Students create images, edit images, and create professional design layouts in hands-on projects that employ most of the key functions and tools available in current design industry applications.
3 Credits

WMMN 609

Foundations and History of Design

This course explores the principles and elements of visual design, including the basic vocabulary of visual forms, the various materials used in the field, related technical and computer skills, and important creative problem solving strategies. A variety of creative projects are designed to challenge students to demonstrate their visual creative skills, their grasp of visual literacy, and their growing technical competence. Students submit their work to class critiques that assess their cumulative understanding of the concepts and skills taught.
3 Credits

WMMN 611

Foundations of Web Design

This course presents students with the information and skills needed to use HTML and CSS to build responsive websites. The course includes presentations, demonstrations, exercises, assignments, quizzes, and two major projects (one personal and one completed with the class team). Students develop sitemaps, wireframes, and style guides to help them conceptualize an effective web design strategy. They also learn how to create effective email advertising. Students complete the course with the necessary skills and knowledge to jumpstart their career in web design and development.
3 Credits

Not ready for a Master's Degree?

Consider our Integrated Technology Merit Fast Track program if you're an undergraduate student or a recent high school graduate. In this program, you can earn a bachelor's and a master's degree in less time for lessmoney, taking up to nine credits worth of graduate-level courses in the senior year of your undergraduate design program. The credits earned will count toward both your bachelor's and master's degrees. Applying the same credits to both degree programs shortens the time it will take you to finish school and cuts the cost.Graduating with two degrees will also give you an advantage as you embark on your career path. Merit Fast Track students who maintain the program requirements are guaranteed acceptance to the Graduate School of Technology.

You can earn both a bachelor's degree in Digital Multimedia Design (B.S.) and a master's Degree in Web and Multimedia Design (M.A.)

For additional information on Touro GST's Integrated Technology Merit Fast Track program, please contact dominika.juraszek@touro.edu.

We can help you build your career goals!

Our students progress through this degree program to create lasting careers in the Web Design field. Check out the GST video below made by our WMM alumna, Eunice. Congratulations to Eunice on her recent promotion to UX/UI Project Lead! Visit her Spotlight article HERE to see her story.

You can earn both a Bachelor's and a Master's Degree in the following major:

• Digital Multimedia Design (B.S.) and Web and Multimedia Design (M.A.)

For additional information on the Touro GST's Integrated Technology Merit Fast Track program, please contact payam.bina@touro.edu.